Jeff hemsley is an assistant professor at the school of information studies at syracuse university. We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an. What kept this cute video from becoming significantly viral was a small and marginal detail. Going viral edition 1 by karine nahon, jeff hemsley. According to nahon and hemsley, virality is information shared within social networks by people, described in the book as gatekeepers, across multiple networks in a short period of time, increasing. Going viral by karine nahon,jeff hemsley book resume.
Read going viral by karine nahon available from rakuten kobo. Pre order the hunger games prequel now download our free nook app buy 1, get 1 50% off. Cyberspace and urban space in networked social movements. They analyze the characteristics of networks that shape. We watch viral videos such as randy pauschsic last lecture 2007 and michael weschs a vision of students today 2007 and web 2. In the book, they explore the patterns of human attention and. Please click accept to consent the use of cookies on. In order for us to give you the best possible shopping experience, whsmith uses tracking cookies to personalise our site content and marketing.
In terms of reading material, the viral media co urse component draws on the book going viral by karine nahon and jeff hemsley 11, the intro duction an d other sections from spreadable media by. H43 2009 henderson, harry encyclopedia of computer science and technology. Provocatively, siles tracks the historical evolution of the discourses of french actors in the field of technology, going from a stance characterised by an absolute rejection of the values. Described as a function, a quantity undergoing exponential growth is an exponential function of time, that is, the variable representing time is the exponent in contrast. I was a diligent pupil at a good comprehensive school in the london suburbs in the early 1970s, but i was never fundamentally turned on by scholarly study. The authors differentiate between the topics of the two volumes. Nahon, karin and jeff hemsley, going viral cambridge, uk. New book going viral explores nature, impact of internet virality. In the book, they explore the patterns of human attention and individual behavior that make events go viral. The silicon valley imaginaire is explored in order to scrutinise how it has adjusted conceptions of french exceptionalism to ideals of globality in france. Karine nahon is associate professor at the information school, university of washington, where she is also director of. Will the data deluge make the scientific method obsolete. This books examines the question why ideas, news, memes, videos etc can spread very quicly.
Oct 18, 20 there are few good books on viral content on social networks. Karine nahon and jeff hemsley, going viral, cambridge. This concise and insightful book targets a niche topic in the studies of digital media that is becoming increasingly relevant to the public. All content in this area was uploaded by karine nahon on jul 28, 2015. Going viral scores second major award for author karine nahon. Buy the paperback book going viral by karine nahon at indigo. In going viral, karine nahon and jeff hemsley both at the university of washingtons information school embark on the challenging task of investigating internet virality, helping us to understand what virality is and how it works, how we might go about measuring virality, and what benchmarks are required for something to become viral. Going viral by karine nahon, jeff hemsley, paperback. We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Buy going viral by nahon, karine, hemsley, jeff isbn. This book demonstrates how social media can be utilized in the classroom to build the skillsets of students going into journalism, public relations, integrated marketing, and other communications fields.
Digital outragicity is a confusion of representation with aggregation. While we all think that going viral is simple and it all depends on how many views the artifact gets, it is much more complicated than it seems. Sometimes going viral is the result of complex rhetorical choices. Still, not everything that goes viral is culturally bereft. Jeff hemsley talked about his book going viral, which he cowrote with karine nahon. The age of sharing is an insightful and careful excavation of the concept and practice of sharing both material and immaterial things. I was impressed with the authors knowledge about the medical terminologies, the handling of a viral outbreak at ccmc, a hospital in new orleans, and the political implication that. Cyberspace and urban space in networked social movements live notes from manuel castells february 18, 2014 talk at the harvard graduate school of design. A study of factors of motivation for forwarding content in. The discussion of these viral events, websites, and articles helps students to better consider the costs and benefits of education going viral. Space denotes in terms of possibility an order of things which exist at the. Focus on the prefaces to the 1976 and to the 1999 editions. Karine nahon is associate professor at the information school, university of washington, where she is also director of the virality.
Digital outragicity is the social media logic of aggregation. Described as a function, a quantity undergoing exponential growth is an ex. Space being an order of coexistences, as time is an order of successions. Her coauthored book going viral was awarded best information science. Book awards book club selections books by author books by series coming soon kids books new releases teens books this months biggest new releases. Going viral has some good basic info and some interesting case studies but what i was looking for was a nuts and bolts guide to using social media to promote an idea, product or, in my case, a video series. Going viral by karine nahon meet your next favorite book. Exponential growth wikimili, the best wikipedia reader. Going viral karine nahon and jeff hemsley national. The trouble with books on this subject is that by their very nature they are already out of date by the time they go to press. Going viral, a new book by karine nahon and jeff hemsley of the university of washington information school, explores the nature of virality. Both technological, social practices and cultural circumstances are taken into account.
It broadly interrogates primates and early humans to the latest social media and sharing apps, for clues about our basic human nature. In the book going viral, author karine nahon and jeff hemsley, define virality and describe the mechanics behind what makes something go viral. To ask other readers questions about going viral, please sign up. How online information spreads like wildfire benefunder. An excellent series to get you through the cold months. The thrilling finale to kathy and brendan reichs new york times bestselling virals series the virals are backbut theyre not the only pack in town anymore. The cover of manuel castells most recent book, networks of outrage and hope. In going viral, karine nahon and jeff hemsley look to uncover the factors. In going viral, karine nahon and jeff hemsley look to uncover the factors that make tweets, videos, and news stories go viral online. Exponential growth is a specific way that a quantity may increase over time. There are few good books on viral content on social networks. Viral intent by judith townsend rocchiccioli is the third book in the authors medical thriller series. Going viral jeff hemsley talked about his book going viral, which he cowrote with karine nahon. Karine nahon is an israeli information scientist in the area of information, technology and.
Everyday low prices and free delivery on eligible orders. All the things top trends, hot items, popular finds. Going viral by karine nahon, 9780745671291, available at book depository with free delivery worldwide. To understand these choices, our class reads selections from academic analysis of viral events such as nahon and helsmleys going viral and paynes virality 2. We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a. Books are expected to be in the library and some times. On april 11, 2019, we gathered together students and alumni from all the future scientists center programs and institutions across israel for an exciting, empowering day of inspiration and content, experience and learning. The books which have a decisive impact and make an indelible personal impression often come unanticipated and unfeted. Not, of course, the dogtickling bass player phenomenon as such, but rather, the kind of online artifact indicated by the titles of karine nahon and jeff hemsleys going viral and limor shifmans memes in digital culture. Research seminar on the network society professor manuel castells fall 2017.
A series of graphs throughout the chapter demonstrate how social. Going viral karine nahon we live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Karine nahon, 2011 elucidates as to how information spreads in blogosphere. Free shipping and pickup in store on eligible orders. In going viral, nahon and hemsley uncover the factors that make things go viral online.
Jeff rice, university of kentucky published november 22, 2016 in a july 2015 atlantic essay, james hamblin tells the cecil the lion story as one of digital outrage. Terminal finds tory brennangrandniece of the famous forensic anthropologist star of the hit show bonesand the rest of the morris island gang tracking a pack of rogue virals who call themselves the trinity. The initiators the israel internet association, the israel institute for democracy and the law, technology, and cyber clinic at haifa university created a volunteer network intended to reempower citizens so that they can shatter the funhouse mirror, said professor karine nahon, president of the israel internet association and. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. Going viral a new book network gatekeeper karine nahon. Getting likes, going viral, and the intersections between. For example, nahon, hemsley, walker, and hussain 2011 were able to demonstrate the leading role of elite blogs in propagating political news video across the web, by examining the order of. Nahon and helmsley have done a good job to make the reader question some of the wild claims. Nahon and helmsley have done a good job to make the reader question some of the wild claims by bloggers and so called viral marketers who clam to know how to design content to go viral. In order to address this question, lets first turn to a phenomenon familiar to all of us today virality and the role it plays in the creation and sharing of hateful content. The overall question, though, is how we confuse representational moments as outrage without identifying the aggregations that form the outrage in the first place. As karina nahon and jeff hemsley 20 summarized the issue in their book on.
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